WIth Patriots owner Robert Kraft looking at multiple criminal charges, a petition has asked Proctor and Gamble to pull “Gillette” off of the Patriots’ stadium.
Kraft has been charged with two misdemeanor counts of soliciting another to commit prostitution at a day spa in Jupiter, Florida. The petition, which already has over 20,000 supporters on its way to a goal set for 25,000, uses the new Gillette tagline “The Best Men Can Be” in its reasoning for the name change.
“Gillette, the company behind popular shaving and personal care products, recently changed its tagline to ‘The Best Men Can Be.’ But more than just a tagline, the statement represents the brand’s commitment to promoting healthy representations of what masculinity means — a decision made in response to the #MeToo movement and news story after news story showing men not behaving their best.
It’s nice to see a brand use their influence for good, but now it’s time to see if they will actually back up their words with action.”
The stadium originally opened as CMGI Field in 2002 but was renamed Gillette Stadium in 2003 after the parties agreed to a 15-year deal. A new deal was finalized in 2010 keeping the naming rights in place until 2031.
Kraft, 77, was one of 25 men charged after an investigation by police into human trafficking. Kraft has pleaded not guilty.
He released an apology in late March, saying, in part:
“I am truly sorry. I know I have hurt and disappointed my family, my close friends, my co-workers, our fans and many others who rightfully hold me to a higher standard.
“Throughout my life, I have always tried to do the right thing. The last thing I would ever want to do is disrespect another human being. I have extraordinary respect for women; my morals and my soul were shaped by the most wonderful woman, the love of my life, who I was blessed to have as my partner for 50 years.”
Kraft’s attorney has professed his client’s innocence and said the evidence against Kraft was gathered illegally.
Kraft reportedly rejected a plea deal that would have seen him serve 100 hours of community service, pay $10,000 in fines and attend a class on the negative effects of prostitution in exchange for admitting he would be found guilty of the charges in court.