The Cowboys aren’t just America’s team.
Dallas remains the most valuable sports team in the world, according to Forbes, which just released its list of The World’s 50 Most Valuable Sports Teams in 2019.
The Cowboys have had the title for the past four years and are valued at $5 billion.
The numbers don’t lie.
Of the 50 highest-rated sports TV broadcasts last year, nine were regular-season Cowboys games. The team’s popularity helps owner Jerry Jones bring in an estimated $340 million in sponsorship and seating revenue at AT&T Stadium, which is twice as much as any other team, Forbes noted.
“On and off the field, in season and out of season, there is a small soap opera going on every day,” Jones told Forbes last fall. “Everyone knows that marketing, especially in this day and time, is just another way to promote the circus, so to speak.”
The NFL as a whole is still the most dominant sports league as more than half of the top 50 are football teams. The Yankees moved up Forbes’ rankings with a value of $4.6 billion.
The NBA has also increased its value as the Knicks headline nine basketball teams on the list this year. New York’s $4 billion value ranks fifth among all sports teams.
The Lakers ($3.7 billion) and Warriors ($3.5 billion) also ended up inside the top 10.
Here is the full top 10: