Patrick Mahomes hit the shelves this week.
The Chiefs quarterback graced the cereal aisle in all Kansas City-area Hy-Vee grocery stores with his very own “Mahomes Magic Crunch.”
The cereal, which is also available in select grocery stores in southern Iowa, Kansas, Missouri and Nebraska while supplies last, was created in partnership with Mahomes’ foundation, the 15 and Mahomies Foundation, and PLB Sports, Inc.
Chiefs QB Patrick Mahomes excited about his new cereal. Mahomes graces the cover of his own cereal box that is selling at Kansas City-area grocery stores. pic.twitter.com/O6worFHlul
— NFL Newswire (@newswire_nfl) August 2, 2019
He took inspiration from his favorite breakfast cereal but will have to act quickly if he wants his own box.
“I’m excited for it,” Mahomes told media Friday. “I’m excited for everything that it’s kind of doing. It’s helping out my foundation, and now the fans are going out and buying it, so I appreciate all of them.”
Your daily Patrick Mahomes cereal update pic.twitter.com/c5On4AfbC0
— Brooke Pryor (@bepryor) August 2, 2019
The cereal is selling fast and has even broken on to the resell market where a case of 12 is being sold for $330 on eBay.
“I’ve seen it on Twitter for sure,” Mahomes said. “People are posting pictures of them going to get it, getting several boxes at a time. I’m glad we have a fan base that will go out there and support me in everything I do and support my foundation and everything it does.
“I’ll definitely have a box I’ll keep forever. Whenever you’re a little kid and you see people on those cereal boxes and it’s a tremendous honor and I’m excited to be able to have my own.”
The taste? It’s similar to Frosted Flakes, but healthier the star said.
“They did it, and it’s a little bit healthier, less sugar,” Mahomes added. “I’m excited that it’s that too so I’ll be able to eat it a little bit here during the season.”
Patrick Mahomes talks about his cereal pic.twitter.com/pqtuzuGPcj
— JILL TOYOSHIBA (@JTOYOSHIBA) August 2, 2019